Digital Marketing is an umbrella term for the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and other digital medium

Digital marketing is all about driving more customers.

• Digital marketing has become one of the most popular buzzwords in the last couple of years. Everybody is talking about digital marketing and professionals praise it’s the way to grow an online business.

• Universities advertise their new digital marketing courses and in general, there is an increased demand from users to learn digital marketing and use it to improve their online presence.

• In this guide, we will examine what is digital marketing, what are the various digital marketing channels, what is a digital marketing strategy and clear out some misconceptions about digital marketing and its role in the Internet world.